Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Tuesday, April 29, 2008

Designer DVD Series

Sucks that I can't remember the specific title, but I needed to devote a short entry to the film the class watched yesterday (please comment with the title if you remember). I enjoyed seeing the film and found it worth having to buy and eat a Subway sandwich for lunch.

The timeliness of the film struck me the most. I love how it was done and it gave me motivation, inspiration, and hope for my Flash project. Motion art, if you will. The Pentagram segment was done particularly well. I loved the voiceover coupled with the image of the designer just staring at the camera.

The other striking aspect of the film was that none of the designers looked like me. Plainly stated, none of them were black. In general, the graphic arts industry lacks a visible black presence, certainly validated in this program, which lacks black professors (to the program's defense, at least those who are featured on the program website — I don't know each faculty member, of course).



I know black artists exist in this country. I'm well read on the traditions and history of black art, from its inception in Africa to its migration and transformation in America. But why aren't they more prominent? This lack of presence makes me glad I'm in the field; hopefully I'll somehow, someday, rouse young black artists to come out of the shadows; maybe I'll be or do something to which they can aspire. However, the lack of presence disappoints me. While racial composition of the field wouldn't steer my choice to be a designer either way, it's just nice to see, to have a sense of camaraderie, to have a reason to not feel concerned if my bodies of work throughout the course of this program and in life seem ethnocentric, just for the sake of "why not."

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I see you bubbling all over the place -- you're yeasty, and I think it's grand!

Monday, April 21, 2008

Turns Out 1000 Words Feels Just Fine

Finished my writing for the Classification and I feel good about it. I came up at 914 words, or something like that. Thanks to Casey for using the magic editing wand to trim the fat from my first draft. I'm glad I produced a piece of writing for this class that I am genuinely happy about. The fruit content was written on the fly and the profile article was pre-written and combined with a follow-up story, so that it wasn't exactly cheating, though I suppose that could possibly be up for debate. 
 
I won't debate that this'll show off my writer self, who has mostly coasted through this class. (I shouldn't say that in a negative way—on the contrary, I have fallen for design harder than ever before.)
 
And I'm off to deal with that part of the assignment. I'm happy with my draft, which hopefully are easy to see from this post. I'm glad to be re-visiting this and I feel like I have not mounted in a while.

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I see you bubbling all over the place -- you're yeasty, and I think it's grand!

Monday, February 25, 2008

IRRUPT -- Word of the Day for Sunday, February 24, 2008, Dictionary.com

irrupt \ih-RUHPT\, intransitive verb:
1. To burst in forcibly or suddenly; to intrude.
2. (Ecology) To increase rapidly in number.


verb
1. enter uninvited; "They intruded on our dinner party"; "She irrupted into our sitting room" [syn: intrude]
2. erupt or intensify suddenly; "Unrest erupted in the country"; "Tempers flared at the meeting"; "The crowd irrupted into a burst of patriotism" [syn: erupt]
3. increase rapidly and in an uncontrolled manner; "The population of India is exploding"; "The island's rodent population irrupted" [syn: explode]


"How appropriate," I thought, going through my inbox Sunday afternoon and reading Word of the Day, after a blurred Saturday nighr road trip to New York. By that point, I was exhausted, but dutifully shifted gears from the Jersey Turnpike to Project 1 for our beloved Saturday class--to Safeway, Caribbean American Heritage Month, and exotic, delicious, toothsome fruit.

Opening InDesign, I grumbled about this signage project "irrupting" my life and otherwise decent mood. Admittedly, this has been one of the most challenging design problems I've had to solve. And I've designed a bunch of things -- business cards, corporate documents, training manuals, slide presentations, magazines, ads, flyers, posters, bumper stickers, T-shirts, as well as done a lot of technical, descriptive, and investigative writing. I've always effortlessly managed to easily whip together success for any design solution I've had to create. Somehow, this was difficult -- and I'm dreading this upcoming revision process.

The biggest challenge for me was relaying my concept on paper; on one count, while the concept was good, it might have been too layered, too inclusive, and therefore murky on the page; one another count, I felt stifled by the necessity to explain Caribbean American Heritage Month and why Safeway was choosing to promote it. Not only that, but I made an explicit choice to feature fruits only from Jamaica for my signs. Again, I felt it necessary to explain why Jamaica was the only focus. I also relied to heavily on concept alone to carry the comapre/contrast theme. Both grapefruits and tamarinds can be eaten as natural fruit snacks and desserts, they are both part of a typical Jamaican diet, one recipe was for a snack and one was for a dessert, one is not exotic (grown in the U.S. as well) and the other is only tropically-grown. ARGH! And then, of course, Caribbean culture in Baltimore is just not that booming...so I felt at a loss, though tied, still, to my concept (I guess that I'm involved in the making of this Month and that I have a personal stake in its promotion and "outreach," I refused to go anywhere else with my idea). I'm boiling over just re-living the back-and-forth internal debate about this...and the dissatisfaction I felt when I landed on the final concept.

I was sweating bullets as we sat in critique (which, I must add, was prettttttaaaaaaaaaaaaaayyyyyy long -- I understand the need and this just brings me back to college crits; I'm used to it, but I do agree with Mark's "half & half" suggestion). In any case, I was nervous, especially after Stephanie made it clear that some people flat out did it wrong. I knew I was part of that group. Seeing my work against the others made me more frenetic...not because I thought my work was inferior, but because I admired the way most people kept it simple while pulling off compelling themes. I was happy with my crit, a little disappointed at the lack of peer feedback I received (though I understood how difficult mine was to read and, therefore, evalutate), but grateful that I was not shred to pieces. I panicked that I did not just stick to my "truly initial" idea of a CAHM food/recipe demonstration stand in Whole Foods, with recipe cards and so forth, but left the critique feeling on track nonetheless and somewhat ready to edit.

Still, dread looms. I feel trapped by fruit. Girl, irrupted.

In any case, I bring some useful lessons to this final revision, some of which are refreshers: trust your gut, simplify where possible, don't bite more than can be chewed, grow and maintain thick skin, don't forget the price tag, nobody's perfect.

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I see you bubbling all over the place -- you're yeasty, and I think it's grand!