I can't get my mind off advertising campaigns. While I've always appreciated an ad well done, I've never been an ad person, per se—at least I never imagined myself designing ads; seemed so superficial. Now, I find myself overanalyzing ads of all kinds, especially TV ads, rewinding my DVR to nit pick at details—why the light typeface? why THAT jingle? how believable was that? who approved this idea?? And also, standing ovations for outstanding ads. Am I an ad junkie? (Perhaps, if a Chase Bank/Liberty Mutual/KIA ad triumvirate moves me, lol.)
My blogger mind exploded, overwhelmed with review, praise, and critique: so many campaigns, too little time.
For relief, I turn to Slate magazine; I'll let Seth Stevenson do the talking. He writes a column called The Ad Report Card, chock full of opinions about advertisements I've come to appreciate, even in disagreement. Stevenson covers popular, and exclusively television, ad campaigns for various products: auto insurance, deodorant, cars, soap, chips, beer, naming just a few.
Stevenson's best coverage, for me, rips apart the Unilever company, most notably responsible for Dove product campaigns and the infamous(ly cheesy) Campaign for Real Beauty. Read his latest Dove review, particularly interesting in that he incorporated commentary on a fresh, trendy topic in advertising: obnoxious consumer-generated spots.
http://www.slate.com/id/2161163
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I see you bubbling all over the place -- you're yeasty, and I think it's grand!
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